MaxVal Consultancy

We help business IT professionals to maximise value, success and ROI from information technology using our unique Business Value Maximisation Framework (BVMF®)

Conceived in the 1980s, born in the '90s, BVMF® underpins, transcends and transforms waterfall, agile, Prince2 and most other methods, approaches and practices. It defines the fundamental, underlying principles by which optimal value, success and ROI are gained from IT and 'Digital' Transformation. It does not reinvent the wheel but focuses, integrates and enhances other methods, approaches and practices; nothing is lost, everything is gained. After 30 years of research and development, BVMF® is extensive, comprehensive and powerful.

MaxVal Consultancy Steps

News...

Jun 29th 2026: David Jacobs' "Letter to the IT Industry" has been published in Computing Magazine
Following three successive Kick Offs of his "75% Fail to 75% Succeed!" initiative at DigiGov 2024, GTW 2024 and GovTech (IGPP/SOCITM) 2025 (all three videos are on YouTube), Computing Magazine has published David's letter to the IT Industry(opens in new tab) saying the situation with the persistently high project failure rate and recent flat IT market "Doesn't Have To Be This Way".
Jun 10th 2026: BVMF Ltd announces next wave of Business Value Maximisation Framework (BVMF) training courses for industry professionals to become Business Value Maximisation Specialists (BVMSs)

Having run several locational BVMF(opens in new tab) courses with great success, we are pleased to announce our next 2-day Foundation course will be held online via Zoom throughout October 2026. The course will run across four successive Saturday mornings starting on October 3rd. We'll run future courses physically, online or hybrid depending on demand. You can learn more about what our courses cover by watching the Prelim sessions we ran in Jan/Feb 2026 online which are on our YouTube channel, the YT handle is @ITBusinessValueMaximisation
Jan 10th 2026: BVMF Ltd is training and certifying Business Value Maximisation Specialists; new courses and Zoom prelim sessions are announced

Our sister company, BVMF Ltd, is training and certifying the long awaited new breed of multiskilled business/IT professional called a Business Value Maximisation Specialist (BVMS). The next course is on March 21st & 22nd in Peterborough, Cambs. There will be another course in October 2026 online over four successive Saturday mornings. We're running BVMF Prelim sessions on Zoom most weeks on Thursdays around 5.30pm where David Jacobs and Howard Lock present an overview of the courses and Q&A along with a few previous course attendees. Contact us for more information or click here(opens in new tab).
Nov 4th 2025: BVMF Ltd launched BVMS training; MaxVal continues here as the home for BVMF R&D and consultancy

Our sister company BVMF Ltd is now training the long awaited new breed of value driving business/IT professional called a Business Value Maximisation Specialist (BVMS). The next course is on November 15th & 16th in Stevenage, Herts. This site continues for news on MaxVal's R&D programme and consultancy service.

May 12th 2025: A new YouTube video went live; BVMF Ltd training was formally introduced

Our video "Supercharging Business Value! (at IGPP/SOCITM)" is now available on our YouTube channel, to watch click here(opens in new tab). To visit our new training company BVMF Ltd specialising in training and certifying the long awaited new breed of Business Value Maximisation Specialist (BVMS), click here(opens in new tab).

Apr 2025: BVMF Ltd was set up with Howard Lock and ran its first successful two-day course

In partnership with business analysis consultant Howard Lock, we've set up new company BVMF Ltd to train and certify the long awaited new breed of value driving business/IT professional called a Business Value Maximisation Specialist (BVMS). We ran the first two day course with great success at the end of April at Fanhams Hall in Herts.

Jan 20th 2025: Part 2 of our video “Entreaty To CIOs, Help is at Hand!” was released on YouTube

"Entreaty To CIOs, Help is at Hand!", Part 2 is now available, to watch this on YouTube click here(opens in new tab).

Jan 11th 2025: MaxVal went live with PSI on Government Technology website with features, video, article and company profile

We're live at Public Sector Information (PSI) on their Government Technology website and in the latest publication (Dec 2024). To see our advert with embedded 15 minute YouTube video "Entreaty To CIOs, Help is at Hand! (Part 1)" click here(opens in new tab). For our article on how IT business value can be super-boosted using Business Value Maximisation Framework (BVMF®) click here(opens in new tab). For our profile of MaxVal Consultancy and its support services for CIOs and their teams click here(opens in new tab).

Nov 26th 2024: MaxVal launched on YouTube with Part 1 of “Entreaty to CIOs” and our new channel

We're live on YouTube. To watch video "Entreaty to CIOs and their teams, help is at hand! (Part 1)" click here(opens in new tab). For our newly established MaxVal channel click here(opens in new tab).

Future Events from Nov 2024: PSI publication coverage and a March 2025 SOCITM advice clinic were announced

We feature in PSI Group's online Government Business/Technology publication from Dec 20th 2024 and will run our Business Value Maximisation advice clinic on March 19th 2025 in London at the SOCITM event when David will present the "Supercharging IT Business Value: 70% Fail To 70% Succeed!" initiative that he kicked off in autumn 2024 at DigiGov Expo '24 and Government Transformation Week.

Nov 13th 2024: A new video was released on David's broad skillset and how it led to the thinking behind BVMF

To watch our latest video where David describes, for CIOs and their teams, how he accrued this power-value skillset and fed it into Business Value Maximisation Framework (BVMF®) click here(opens in new tab).

Nov 7th 2024: GTW presentation slides on boosting value, success and ROI were published

The slides from David Jacobs' informative Government Transformation Week presentation "Supercharging Value, Success and ROI from IT and Digital Transformation: 70% Fail to 70% Succeed!", are here as a PDF: Slides-051124(opens in new tab).

Oct 24th 2024: A DigiGov video went live ahead of Government Transformation Week

To watch our video "Live at DigiGov: 70% Fail to 70% Succeed!" click here(opens in new tab). See you at GTW on November 5th/6th.

Oct 17th 2024: MaxVal has featured in the Commonwealth 75th Anniversary commemorative book

We were at the Commonwealth 75th Anniversary celebrations last week in Westminster in our capacity as IT and Digital Transformation project value enhancers. Here is our feature in the commemorative book: C75 MaxVal Feature(opens in new tab).

Oct 1st 2024: DigiGov slides and a new Open Access Government article on the Value Delivery Model were published

The slides from David Jacobs' informative DigiGov presentation of 250924, "70% Fail to 70% Succeed!", are here as a PDF: Slides-250924(opens in new tab). We also have a new article up at Open Access Government entitled "Using the Value Delivery Model (VDM)™ to Maximise Success and ROI"; to read this in HTML click here(opens in new tab), to read this in publication mode click here(opens in new tab).

Sep 2024: MaxVal launches its 70% fail to 70% succeed initiative

We're pleased to announce our initiative to encourage the global 70% project failure rate to improve, aiming to move to 70% success. To this end, we're running several walk-in advice clinics, starting with DigiGov Expo '24 at ExCel Centre on September 24/25th and Government Transformation Week at Intercontinental, O2 on November 5/6th. Here's a 20 minute video where David talks about why projects fail and what can be done to improve the poor performance of the last 40 years. This includes details of our appearance at DigiGov Expo '24 and the forthcoming Government Transformation Week event in November: click here(opens in new tab) for the video.

Jul 2024: MaxVal announced its two-day value maximisation clinic at Government Transformation Week

We're pleased to announce we'll run our free two day value maximisation clinic at Government Transformation Week on November 5th and 6th. David will present on the power of our Business Value Maximisation Framework (BVMF®) to boost success and ROI, starting up our mission to reduce the global 70% project failure rate until we get to 70% success. Click here(opens in new tab) for GTW's website.

Jun 2024: A special Open Access Government report was published on reducing IT project failure rates

For those who wish to engage with us to lower the global 70% IT project failure rate and increase success, here is our Special Report at Open Access Government: click here(opens in new tab).

May 2024: DigiGov Expo was postponed, with new dates confirmed

DigiGov Expo '24 has been postponed until September 24/25th when we'll be running our free walk in Business Value Maximisation clinic. David Jacobs will present on September 25th, inviting us all to help lower the global 70% IT project failure rate to 70% success! Here are two short videos about this event and initiative: click here(opens in new tab) for the first video and here(opens in new tab) for the second video.

Apr 2024: MaxVal announced a free two-day clinic and DigiGov presentation for September 2024

We'll be at DigiGov Expo '24 on September 24/25th at the ExCel Centre running our free walk-in IT business value maximisation clinic. Bring your challenges and we will help you to supercharge value, success and ROI. David will present in the Citizen Experience Theatre on September 25th on the power of our Business Value Maximisation Framework (BVMF®) to boost IT and digital transformation's ROI.

Apr 2024: A new Open Access Government article on Seven Steps to Business Value, Part II was published

We have a new article online at Open Access Government entitled "Seven Steps To Boost IT Business Value and Success! Part II" using our Golden Value Circle™, to read this click here(opens in new tab). You may find this alternative link to be clearer depending on your browser click here(opens in new tab).

Jan 2024: David Jacobs presented A Closer Look at The Elephant Part II for IIBA UK members

David presented IT Value Maximisation for Business Analysts: A Closer Look at The Elephant (Part II) for the IIBA UK. For more information and the recording on IIBA UK's website click here(opens in new tab). The slides are here as a PDF: Slides-250124(opens in new tab). A Closer Look (Part III) is being scheduled for late autumn 2024.

Jan 2024: A new Open Access Government article on Seven Steps was published

We've a new article online at Open Access Government entitled "Seven Steps To Boost IT Business Value and Success!" using our Golden Value Circle™; to read this click here(opens in new tab). You may find this alternative link to be clearer depending on your browser click here(opens in new tab).

2024: DigiGov Expo appearance and a business value clinic were announced

We're at DigiGov Expo '24 at the ExCel Centre on September 24th and 25th when David will present how dramatically more valuable IT can be when the fundamental principles for optimising business value, success and ROI are employed. David will lead our free walk-in value maximisation clinic. Click here(opens in new tab) for a short video about this clinic, recorded before the date was postponed from May to September.

Oct 2023: A new article on achieving maximum business value, success and ROI was published

We've a new article online at Open Access Government on how to achieve the Holy Grail of business IT, that is maximum business value, success and ROI. To read this click here(opens in new tab). You may find this alternative link to be clearer depending on your browser click here(opens in new tab).

Sep 2023: MaxVal Consultancy went live on Open Access Government

We're live online at Open Access Government; to read more about MaxVal Consultancy's unique Business Value Maximisation Framework (BVMF®) and range of services, plus several recent articles on IT and digital transformation success click here(opens in new tab).

Aug 2023: David Jacobs presented A Closer Look At The Elephant Part I for IIBA UK North and Scotland

David presented a deeper dive into IT value maximisation using BVMF® entitled A Closer Look At The Elephant (Part I) for the IIBA UK North and Scotland. For more information and the recording on IIBA UK's website click here(opens in new tab). The slides are here as a PDF: Slides-290823(opens in new tab).

May 2023: MaxVal ran a live value maximisation clinic at GovNet’s Digital Government conference

We ran a live value maximisation clinic at GovNet's Digital Government conference at London's QEII Centre. Visitors brought their IT business value challenges and we showed them models and techniques from our Business Value Maximisation Framework (BVMF®) to help gain dramatically improved results. Click here(opens in new tab) for photos.

Jan 2023: David Jacobs’ Brainz Magazine article on the development of BVMF was published

David's article about his journey developing Business Value Maximisation Framework (BVMF®) entitled "Riding The Storm" has been published in Brainz Magazine. To read the article click here(opens in new tab). "Riding The Storm..." Parts II and III have since been published along with an interview with David; to see these click here(opens in new tab) and scroll down.

Nov 2022: David Jacobs recorded a podcast on IT Business Value Maximisation for C suite leaders and business owners

David recorded a podcast with Michael Millward of The Independent Minds on the principles of IT Business Value Maximisation for CxOs, directors and business owners. For more information and to listen to the podcast on Spotify click here(opens in new tab).

Sep 2022: David Jacobs presented The Journey And The Elephant webinar for IIBA UK North & Scotland

David presented "IT Value Maximisation for Business Analysts: The Journey And The Elephant" for the International Institute of Business Analysis (IIBA) UK North & Scotland. David covered how to become a Business Value Maximisation Specialist (BVMS). For more information and access to the recording on IIBA UK's site click here(opens in new tab). Here are the slides as a PDF: Slides-150922(opens in new tab).

Aug 2022: MaxVal announced a new charity donation scheme tied to consultancy fees

From October 1st 2022 we will donate 2.5% of consultancy fees received from our kind clients to charity. We hope in future to extend this scheme so clients may choose which charity, and for us to increase the percentage.

Jun 2022: A newly certified Business Value Maximisation Specialist described BVMF as “extreme common sense”!

A principal business analyst we've trained and certified as a Business Value Maximisation Specialist (BVMS) said, "BVMF is extreme common sense; I wish I had known about it years ago".

May 2022: Philippa Randall-Nason joined MaxVal in an executive support, development and client support role

We welcome Philippa Randall-Nason to MaxVal Consultancy whose role spans executive support, client support and roll-out of Business Value Maximisation Framework (BVMF®). We are already noticing a hugely positive effect.

Mar 2022: MaxVal Analysis formally changed its name to MaxVal Consultancy Ltd.

MaxVal Analysis changed its name to MaxVal Consultancy Ltd to better reflect the services we offer.

Feb 2022: Training, licensing, mentoring and coaching in BVMF were made available

Training and certification in Business Value Maximisation Framework (BVMF®) are now available for individuals along with licences for organisations. We are mentoring and coaching business IT professionals to get maximum value from their roles and careers, for themselves, their teams and their organisations. For more information contact MaxVal Consultancy(opens in new tab).

Jan 2022: Business-system boundary models were upgraded, including BP/OAP Space and NCO

David Jacobs has upgraded BVMF's value based business-system boundary models to help organisations align and optimise real world business processes with less arbitrary and constraining system boundaries. The models and concepts upgraded include Business Process/Organisational Activity Pattern (BP/OAP) Space, the Non Contiguous Overlay (NCO) and "Representivity".

Jun 2021: David presented The Croydon Facelift at an IIBA-sponsored open mic event

David presented his technique "The Croydon Facelift" for concise, effective narrative and analysis, to optimise communicational approaches during Adrian Reed's IIBA sponsored Business Analysis Open Mic night.

May 2021: David Jacobs announced the next generation of BVMF

David has produced the next generation of Business Value Maximisation Framework (BVMF®). To book a free personalised overview of the key models and techniques contact MaxVal Consultancy(opens in new tab).

Apr 2021: David Jacobs presented a short talk on identity in business IT practice

David presented his treatise "When is Something Something Else?" during Adrian Reed's IIBA sponsored Business Analysis Open Mic night. David explored the concept of identity and the value of identifying similarities and differences between artefacts in business IT practice.

Feb 2021: The Archery Target was introduced as a career value optimisation technique

David developed a new visual, value based career value optimisation technique for business IT professionals called The Archery Target. For more information contact MaxVal Consultancy(opens in new tab).

Jul 2020: David Jacobs presented webinar 'Practical, Pragmatic, Value Focused Business Analysis'

David presented a webinar to members of the International Institute of Business Analysis (IIBA) UK entitled Practical, Pragmatic, Value Focused Business Analysis, introducing his Business Value Maximisation Framework (BVMF®). For the local recording click here(opens in new tab). For the IIBA UK recording with promotional overview click here(opens in new tab). The slides are here as a PDF: Slides-160720(opens in new tab).

2019: Maximum Value Ltd changed name to MaxVal Analysis

Maximum Value Ltd changed its name to MaxVal Analysis.

2015: David and Andy Doran-Smith presented an overview of BVMF to Roehampton University

David and Andy Doran-Smith presented an overview of Business Value Maximisation Framework (BVMF®) to Roehampton University's Heads of Information Systems.

2015: MaxVal's 2015 information leaflets for company directors and managers were published

Click here(opens in new tab) to see our 2015 information leaflets for company directors and managers with an introduction to our Business Value Maximisation Framework (BVMF®) and related services.

2015: Hazel I Longworth was appointed Head of Archive and Library Services

Hazel I Longworth(opens in new tab), PA and business value archivist, was appointed Head of Archive and Library Services (ALS). Hazel's eye for detail and enthusiasm has impressed us immensely.

2015: Jean Cohen appointed Head of Media, Marketing and Public Relations

Jean Cohen(opens in new tab), content and promotion manager, was appointed Head of Media, Marketing and Public Relations (MMPR). Jean brought an American directness to her role at MaxVal. Note Sep 2024: we're sad to say Jean passed away last year; we remember her vvery fondly.

2015: Andy Doran-Smith joined MaxVal as Program Value Manager

Andy Doran-Smith(opens in new tab) joined Maximum Value, now MaxVal Consultancy Ltd, as Program Value Manager.

2014: MaxVal's advertising campaign leaflet for business IT value seekers was published

Click here(opens in new tab) to see our 2014 advertising campaign leaflet for business IT value seekers.

2014: David Jacobs founded Do IT Better Consortium

David founded Do IT Better Consortium (DIBC), a group of consultancies dedicated to radical improvement of methods for gaining business value from IT enabled process. Click here(opens in new tab) to see details.

2012: David presented an introduction to BVMF to the Post Office's business analysis team

David was invited to present an introduction to his Business Value Maximisation Framework (BVMF®) to the Post Office's business analysis team.

2012: Surrey Business magazine published editorial coverage of David's value maximisation approach

Click here(opens in new tab) to see the editorial published in Surrey Business magazine on David's powerful business value maximisation approach.

2011: David Jacobs presented BVMF to members of the Association of Project Management

David was invited to present his Business Value Maximisation Framework (BVMF®) to members of the Association of Project Management (APM). Click here(opens in new tab) to see a summary.

2009: David presented an introduction to BVMF to the NCC's senior users committee

David presented an introduction to Business Value Maximisation Framework (BVMF®) to the National Computing Centre (NCC)'s senior users committee.

2008: David entered talks with Royal Bank of Scotland on BVMF and IT effectiveness

David entered talks with Royal Bank of Scotland on his Business Value Maximisation Framework (BVMF®) and related IT effectiveness and efficiency measures.

2004: David presented an introduction to BVMF at the University of Westminster's business school

David presented an introduction to Business Value Maximisation Framework (BVMF®) at the University of Westminster's business school.

2002, 2003: David presented BVMF at the first and second UK International Performance Management Symposia

David presented his Business Value Maximisation Framework (BVMF®) at the first and second UK International Performance Management Symposia in London and Bristol.

2001: David presented BVMF to BCS groups and members of their project management community

David presented his Business Value Maximisation Framework (BVMF®) to members of the British Computer Society's Project Management Group (BCS PROMS-G) and to the BCS's South West London sub-group.

2001: David Jacobs presented “Bridging the Gap” at City University

David presented "Bridging the Gap" on behalf of the BCS Business-IT Interface Group at City University to the staff and students.

2001: David Jacobs contributed to Andrew Holmes' book Failsafe IS Project Delivery

David contributed to Andrew Holmes' book Failsafe IS Project Delivery, published by Gower, reprinted in 2017/2018.

2001: David backed calls for a whole new approach to tackling IT project failure

David Taylor, President of the IT Directors' Association Certus, called for a "whole new approach" while reflecting on the huge failure rate of IT projects through the 1990s. David Jacobs said, "David, I agree. In fact I've been developing just such a new approach for at least a decade!"

2000: David Jacobs presented BVMF at the first BCS Business-IT Bridging Group Conference

David presented his Business Value Maximisation Framework (BVMF®) at the first BCS Business-IT Bridging Group Conference.

1999: David joined the newly formed BCS Business-IT Bridging Group

David became a leading member of the newly formed BCS Business-IT Bridging Group.

1996: “A New Breed of Friendship” article caused a stir at the Financial Times IT Review

David Jacobs' article "A New Breed of Friendship for Business and IT" caused a positive, eyebrow-raising stir at the FT IT Review.

1996: David Jacobs' letter on the value of business processes vwas published in Computing magazine

David's letter "Not Ignoring Is Not Enough" on the effects of the IT industry's lack of focus on business process related value was published in Computing magazine.

1995: David Jacobs' first article published in Corporate IT Strategy magazine

David Jacobs' first article, "The Safest Way to Effective IT", was published in Corporate IT Strategy magazine.

1993: David began to document ideas and techniques to improve Business-IT collaboration around value

To address the low IT project success rates of the time, David started to document his ideas, models and techniques for more effective and collaborative Business-IT working, bridging and mediation.

1982-1992: David recognised weak focus on value in the computing industry's methods and practices

David started to bridge the computer-business interface, realising that methods and practices were sketchy in respect of their focus on value.

1981: David wrote his first professional software gaining strong praise from the employer business

Working in marketing information, analysis and research, David wrote his first professional computer software, gaining high commendation from the client business for excellent results.

1977-80: David began using information analysis to help organisations

Working as a marketing information analyst and researcher David helped organisations gain insight into their operations, marketing, etc.

1970-76: David built foundations in analysis, information and marketing research

David showed early inclination towards statistical analysis, learning how organisations produce and use information. He graduated in Management Science at Warwick, covering economics, statistical analysis, market research and computing in Algol 60 on IBM punched cards!